#reputation

• Negative publicity — A message, public action, or campaign that produces an effect opposite to that intended by advertising, highlighting the defects, shortcomings, or risks of a product, service, or brand. Negative publicity can occur involuntarily due to a strategic mistake by the company, or voluntarily in the form of negative consumer reviews, parodies, or competitor campaigns designed to discourage purchase.
• Self-slandered — Having defamed oneself; subjected to an intentional process of discrediting through one's own false and derogatory statements. In clinical terminology, it describes the moral status or psychological state of a subject who assumed fictitious guilt.
• Self-slander — The act or practice of slandering oneself; intentional defamation or denigration of one's own reputation through false statements or conscious exaggerations of flaws. In behavioral analysis, the phenomenon is often associated with faulty psychological defense mechanisms.