Negative publicity
Definition
A message, public action, or campaign that produces an effect opposite to that intended by advertising, highlighting the defects, shortcomings, or risks of a product, service, or brand. Negative publicity can occur involuntarily due to a strategic mistake by the company, or voluntarily in the form of negative consumer reviews, parodies, or competitor campaigns designed to discourage purchase.
Bilingual Equivalents
- Negative publicity
- Counter-advertising
Grammatical & Source Details
| Inflection Type | Feminine noun with regular singular and plural inflections. |
| Formation | Derived through prefixation, combining the prefix 'anti-' with the core noun 'reclamă' (advertisement). |
| Spelling / Pronunciation | [an.ti.re.ˈkla.mə] |
| Source | Glossary of Modern Marketing Communication and Media Studies |
Contextual Usage Examples
RO: Comportamentul agresiv al managerului a fost o adevărată antireclamă pentru restaurant, alungând clienții fideli.
EN: The manager's aggressive behavior was a real piece of negative publicity for the restaurant, driving away loyal customers.
RO: Acea gafă din timpul emisiunii în direct s-a transformat într-o antireclamă greu de remediat pentru noul brand auto.
EN: That blunder during the live broadcast turned into a piece of bad publicity that is difficult to fix for the new car brand.
RO: Vloggerul a realizat un clip video de antireclamă în care demontează toate promisiunile false făcute de producător.
EN: The vlogger created a counter-advertising video dismantling all the false promises made by the manufacturer.
Idioms & Phrases
A face antireclamă / To give bad publicity
RO: A scoate în evidență aspectele negative ale unui produs sau brand, descurajând publicul să îl cumpere sau să îl folosească.
EN: To point out the negative aspects of a product or brand, discouraging the public from purchasing or using it.
Antireclamă involuntară / Involuntary negative publicity
RO: Efect publicitar negativ obținut din greșeală, printr-o comunicare defectuoasă sau o eroare tehnică a firmei.
EN: A negative publicity effect achieved by mistake, through poor communication or a technical error by the company.
Campanie de antireclamă / Counter-advertising campaign
RO: Efort organizat de o entitate pentru a denunța public defectele sau toxicitatea unor produse prezente pe piață.
EN: An organized effort by an entity to publicly denounce the flaws or toxicity of certain products on the market.
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