DEX » The International Handbook of Retail Marketing and Logistics Management » asortiment

Assortment

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neuter noun (commerce / economics / production)

Definition

The totality of goods, products, or varieties within a specific range, category, or class, held by a store or manufactured by an enterprise to satisfy diverse consumer demands; a product mix defined structurally by its width, depth, and commercial consistency.

Bilingual Equivalents

  • Assortment
  • Product mix

Grammatical & Source Details

Inflection Type Neuter noun, regular structural plural variations applied to economic and supply chain contexts.
Formation Neologism derived from the French 'assortiment', functionally established within modern retail and wholesale networks.
Spelling / Pronunciation [a.sor.ti.ˈment]
Source The International Handbook of Retail Marketing and Logistics Management

Contextual Usage Examples

RO: Supermarketul s-a extins și oferă acum un asortiment bogat de produse organice și bio.

EN: The supermarket expanded and now offers a rich assortment of organic and bio products.

RO: Managementul fabricii a decis restrângerea acestui asoriment pentru a reduce costurile structurale de depozitare.

EN: The factory management decided to narrow down this product mix to reduce structural warehousing costs.

RO: Librăria își reînnoiește periodic asortimentul de carte tehnică pentru a rămâne atractivă pentru studenți.

EN: The bookstore periodically updates its assortment of technical books to remain attractive to students.

Idioms & Phrases

Asortiment de mărfuri / Merchandise assortment

RO: Structura totală a bunurilor expuse la raft într-un spațiu comercial, organizată pe raioane și categorii.

EN: The total structure of goods displayed on shelves in a commercial space, organized by departments and categories.

Diversificarea asortimentului / Assortment diversification

RO: Strategie de marketing prin care se adaugă produse noi în ofertă pentru a atrage noi segmente de clienți.

EN: A marketing strategy involving the addition of new products to the offer in order to attract new customer segments.

Lărgimea asortimentului / Assortment width

RO: Indicator comercial ce desemnează numărul total de linii de produse distincte pe care o firmă le pune la vânzare.

EN: A commercial indicator designating the total number of distinct product lines that a company offers for sale.

Keywords

#asortiment #assortment #product range #product mix #retail management #inventory variety #commercial supply #logistics terms
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