#structural impact

• Americanization — The act of americanizing and its result; a social, economic, and cultural process of wide-scale assimilation or adoption of the values, customs, language, political doctrine, and lifestyle characteristic of the United States of America. This global structural phenomenon is closely linked to the expansion of mass media, multinational brands, and US technology, often generating debates regarding the loss of local cultural identity.
• Deafening — Deafening, producing a noise of extreme intensity, strident, sharp, or tumultuous, which far exceeds the acoustic comfort threshold of the human ear. In an extended stylistic sense, it describes a phenomenon, success, or public reaction of overwhelming and undeniable scale.