#self-promotion

• Self-promotion — The act of self-promoting and its result; a strategic and conscious process through which an individual or organization publicly advertises themselves, highlighting qualities, skills, achievements, or products to gain recognition, notoriety, or professional advantages. In the digital era, it represents the central structural element of personal marketing and brand image management on social networks.
• Self-advertising — The act of advertising oneself and its result; publicity that a person, institution, or company generates for its own activities, image, or products, without intermediaries. In a critical sense, it defines the tendency of persistent, often ostentatious self-promotion used to consolidate image capital or market position by exclusively highlighting one's own merits.