#impression management
- To introduce oneself — To introduce oneself to an audience, group, or individual, describing one's qualities, skills, status, or identity; to resort to conscious discursive or behavioral strategies to shape, control, and manage the impression others form of oneself. In a professional or digital environment, it represents the structural act by which an individual constructs and externalizes their public image (personal branding).
- Self-presentation — The act of self-presenting and its result; a behavioral and structural discursive process through which an individual attempts to determine and guide the identity that others attribute to their public image. In sociological theories (such as Erving Goffman's dramaturgical approach), it represents the way a person plays their social role on the stage of daily interactions, utilizing clothing, language, and attitude as tools of impression management.